Discovery

It’s product placement on a whole new level. ABC Marketing is placing references to its its show Lost in Marvel Comics.

It’s a pretty big marketing campaign, based on what I read in the article. There will be posters and references in panels of various comics.

I wonder how the creators feel about that Will it interfere with a story or piece of art Will they get renumeration for putting the advertisements in their stories (much as TV writers were looking for a piece of the advertising dollars for putting product placement in their scripts).

With all these Marvel movies coming out, it’s surprising that more television shows aren’t using comics for marketing purposes. Or maybe they are. I stopped collecting a while ago.

With this and DC Comics’ Heroes comic book, perhaps comics are becoming to television what television is to movies. Television depends on advertising dollars from movies. Perhaps comics will start to depend on advertising dollars from television. Perhaps.

[via PopCandy]