Discovery

Car Buying, SUVs

The all new 2005 Jeep Grand Cherokee will have a decidedly different ad campaign. Sure there will be mentions of”Trail Rating” but the ad execs finally figured out 99% of SUV buyers don’t go off-roading anyway. That filtered intothe new slogan sure to be all over the tube in the coming months: “The off-road legend continues. The on-road legendbegins.”

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